First American Equipment Finance

First American Equipment Finance serves middle market and investment-grade organizations across the country, focusing on technology hardware and software solutions and infrastructure improvements.  They specialize in complete projects – combining products or services from multiple vendors and service providers into a single equipment lease. First American is a wholly owned subsidiary of City National Bank.


First American Equipment Finance (FAEF) serves organizations throughout the U.S. and in 20 different industry verticals.  They needed a way to effectively create 20 different “mini-sites” within their overall FAEF corporate website so that they could cater to each individual vertical with targeted information and support.  Due to their corporate success, they had outgrown their previous website solution making it very difficult for them to incorporate desired changes without dependence on developer support and financial overhead.


This was by no means a small undertaking as it required ongoing coordination, input meetings and reviews with the 10 person marketing team at First American.  Envative took a methodical approach to the project starting with redesigning FAEF’s corporate site and then mirroring the basic structure across each of the individual verticals to create a consistent and holistic look and feel.  In addition, customized, yet flexible page templates were developed that could be shared across verticals as desired.  A timeline with milestones, documented feedback and regular sprint meeting reviews helped keep the project on track and delivered within FAEF’s desired launch timeframe.  Envative provided hands-on and follow-up CMS training to ensure the team was comfortable managing ongoing updates to content and copy as needed.


Envative implemented the SmarterCMS solution, built within the Kentico CMS platform, a tried and true Content Management System utilized by major corporations across the globe such as Mazda, Starbucks, Gibson, and University of Rochester Medical Center.  We strategically worked with FAEF’s Marketing team utilizing our design and CMS expertise to create a compelling corporate website with built-in navigation to the relevant individual vertical sites in a manner that allows each FAEF vertical marketing manager to make updates whenever needed without reliance on technical staff.  FAEF reported that the new corporate site was “very, very well received” by their constituents and the marketing team is thrilled with its ease-of-use. 



Contact Info

  • 50 University Ave
  • Rochester, NY 14605
  • T: (585) 327-5640
  • F: (585) 327-5649
  • TF: (855) 368-2848

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