SEO is a long-term investment, but every great endeavor needs a solid foundation. Aggressive campaigns, pay per click and crazy ‘back link’ campaigns may have their place, but the most enduring SEO results come from starting with a solid knowledge of the fundamentals of SEO.

It’s a fact. Real SEO effort isn’t the result of waving a magic wand, or plugging into a convoluted ad placement process that generates visitors. Real SEO effort is an art and a science. Let’s explain…



of users say they rarely/never click on sponsored search results.



Think about how you use a search engine.

People use a combination of different keywords when using their favorite search engine and, if a company is featured “first” consistently, the person is going to trust it more, subscribe to its brand, and gain confidence in the decision to engage with them and their services.

If the user doesn’t choose the top ranked page, chances are they will still choose one of the first few results in their search because…

  • 42% Click Rank 1

  • 12% Click Rank 2

  • 8% Click Rank 3

  • 6% Click Rank 4

  • 5% Click Rank 5



of users click on one of the top 5 ranked search engine results, and more people click on the #1 ranked result than the next 4 results combined.*



Where do we start? Keyword analysis services.

With the above stats in mind, know that choosing your best keyword(s) is a critical first task when getting started with Search Engine Optimization (SEO). One of the biggest mistakes that website owners make is targeting the wrong keywords. Some might select keywords for optimization that are too broad, making targeting and ranking in that top 5-10 spots difficult. Others realize too late that they don’t truly understand how they’re currently being found by users and, therefore, select keywords that are not popular enough with their audience.

Our keyword analyzation process takes into account your own analytic search data, keyword trends, keyword difficulty and competitor search engine optimization to generate keywords that will get you a solid start at Search Engine Optimization.

Where do we go? Keyword optimization.

We'll run reports that evaluate your website (or specific page) for
optimization against the competition, and guide you in the process of
keyword optimization. What do we check? We're glad you asked. Here
are a few elements we will analyze and rank:

  • Keyword use in document title
  • Anchor texts of backlinks
  • Keyword use in meta description
  • Keyword use in body text
  • Keyword use in H1 headline texts
  • Keyword use in domain name
  • Keyword use in page URL
  • Mentions on social sites
  • Keyword use in H2-H6 headline texts
  • Keyword use in IMG ALT attributes
  • Keyword use in bold body text
  • Keyword use in same domain anchor texts


Here is a brief roadmap of our Getting Started SEO Package. As we go through this process we will show you the art and science of SEO and set a solid foundation for future SEO endeavors.

Fact Finding

Meeting with you to discuss your website (and your business), who your customers are, what you think your keywords are, and who your competitors are.

Keyword Creation

We will analyze your page, your competitors' pages, and behavioral data to create a set of keywords we believe will be the most effective. From here we will work with you to select one of those keywords to be the target.


You will receive a link to a portal that will allow you to monitor progress on the optimized keyword, as well as competitors' placements, backlinks and general website SEO health. Patience will be a factor here as SEO is not about instant gratification. That's okay because you will have access to this portal to monitor results for an additional 30 days.

Optimization and Education

From here we begin the optimization process. You will receive a report that will guide you through steps on how to optimize your page for the target keyword. We also walk you through the importance of each category of optimization, and best practices. This is where the art really meets the science.



This meeting is to discuss the success of the keyword, view  metrics and go over any other questions you may have about the SEO process. We’ll discuss your future plans and any next steps you’d like to take.

Next Steps

SEO is an ongoing process. Research and refinement are important steps. Resist any urge to “set it and forget it.” Trends change, your company changes, and competitors change more than you may think. Envative offers additional paths and packages to help you on your SEO journey.


Learn the Art and Science of Search Engine Optimization (SEO)

Are you ready to start strong in SEO? Or interested in our Search Engine Optimization services?

SEO can seem like a daunting task for any company, but we'd love to talk with you about the fundamentals of good organic search engine optimization (SEO). 


Contact Info

  • 50 University Ave
  • Rochester, NY 14605
  • T: (585) 327-5640
  • F: (585) 327-5649
  • TF: (855) 368-2848

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